Business LegendsThe Golden age of Indian industry, as it now seems in retrospect, lasted from 1951 to "62. and industrialists of the lime were not afraid to think ahead and plan big. Among the entrepreneurs who led this Industrial resurgence, four were particularly outstanding, G.D. Birla, Walchand Hirachand, Kasturbhai Lalbhai and, J.R.D. Tata. Gita Piramal, author of the acclaimed Business Maharajas, sensitively recreates the Lives and Times of these four titans of industry. She draws upon hitherto untapped sources of information to Sketch her profiles, making htis perhaps the closest Look at these legends this fair. Thought provoking and incisive. Business Legends is a compelling Account of ambition and achievement. |
Contents
Birla Park Calcutta 1925 | 3 |
The Rebel | 8 |
Ghansyo | 19 |
Crashing the Jute Barrier | 26 |
From Business to Politics | 38 |
Back in Business | 55 |
Trade Talks | 66 |
The Monkey Brigade | 79 |
Siddhapur 8 April 1953 | 289 |
KASTURBHAI LALBHAI | 292 |
Bombay 8 August 1942 | 297 |
The Builder | 301 |
First Blood | 309 |
The Economics of Nationalism | 325 |
The Cotton Club | 336 |
Khadi Swadeshi and Boycott | 355 |
The Emissary | 93 |
An Unidyllic Relationship | 106 |
The Autumn Years | 124 |
People Partha and Profits | 137 |
London 11 June 1983 | 148 |
Delhi 14 March 1923 | 157 |
Mr Rightaway Now | 160 |
Sholapur | 168 |
The Phatak Years | 175 |
SS Loyalty | 185 |
Whos the Pirate? | 199 |
A Real Compliment | 211 |
Big Daddy | 229 |
War Babies | 243 |
Looking for a Pal | 250 |
Sumati Morarjee | 263 |
The Firm | 270 |
Gandhi Nehru and All That | 278 |
Trade Wars | 365 |
Heading West | 383 |
An Incomparable Project | 394 |
The Chetty Affair | 401 |
Paterfamilias | 412 |
Ahmedabad 20 January 1980 | 421 |
Santa Cruz Airport 1 August 1953 | 427 |
The Frenchy | 441 |
Climb to the Top | 450 |
Indias Numero Uno | 464 |
Temples of Modern India | 481 |
As I Wake Up | 495 |
Commonwealth | 507 |
The Emperor Under Attack | 522 |
Does Tata Mean Goodbye? | 539 |
Geneva 29 November 1993 | 551 |
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Common terms and phrases
Ahmedabad asked assembly Bapu Basant Kumar became Benthall Birla Brothers Birla House Birla Jute Bombay Braj Mohan British business house businessmen Calcutta capital cent chairman civil disobedience companies Conference Congress cotton crores Darbari Seth Delhi director Durga economic factory FICCI firm G.D. Birla Gandhi Gandhiji GD's Goenka Hindustan IJMA important Inchcape Indian business industrialists industry interests investment issue J.R.D. Tata Jaju Jamshedpur Jawaharlal JRD's Jugal Kishore jute Kasturbhai Lalbhai labour lakhs Lala later leaders letter machinery Mahatma Malaviya managing agency Mandelia Marwari Marwari Association Mathai meeting millowners mills Moolgaokar Morarjee Narottam Nehru once Palkhivala party Pilani plant political Prasad profits Rameshwar Ratan Tata Russi Mody Sardar Patel Scindia Sir Dorab sugar Swadeshi Tata Chemicals Tata Construction Tata group Tata Steel Tata's textile Tisco told took trade Walchand Hirachand wanted workers wrote