Cases in E-commerce37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors. |
Contents
BRIEF CONTENTS Preface M | 1 |
Framing the Market Opportunity | 115 |
Business Models | 157 |
Copyright | |
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advertising affiliates Amazon.com America Online average B&N.com banking Barnes & Noble Barnesand BarnesandNoble.com Bezos bookseller bookstore brand business model buyers car buying CarPoint catalog Center channel ChemUnity company's competitive competitors CompUSA consumer costs customer service database dealer December delivery DeMello distribution distributors e-commerce E-LOAN e-mail Egghead electronic Exhibit forecasts Frontgate grocery Home households Income increased industry Internet inventory investment iQVC iVillage January Jeff Bezos launched magazines marketplace MarketWatch.com Microsoft million MindSpring Monster.com mortgage Netscape Noble.com Nortel Networks offered operating partners Peapod PlanetAll profit purchase Report retail revenue selling Source strategy Streamline Streamline's sumer superstores suppliers target television tion tomers users Vice President Virtual Vineyards Webvan wine Yahoo year-end York