Pollitt on Planning: Three Papers on Account Planning

"Pollitt on Planning contains three seminal articles written by the late Stanley Pollitt, one of the founders of Boase Massimi Pollitt (today, BMP DDB Ltd). Together with his contemporaries at JWT London, Pollitt was responsible during the 1960s and 1970s for a new agency structure based on a clear philosophy, known as 'account planning'... The articles contained in this book serve as a timely reminder of what those who started the account planning movement wanted to achieve - and why they did it in the first place. The book should interest account planners and all those in advertising who need to take a view on the kind of account planning they want to work with." -- cover.