Language in Thought and Action

Front Cover
Houghton Mifflin Harcourt, 1990 - Education - 196 pages

In an era when communication has become increasingly diverse and complex, this classic work on semantics--now fully revised and updated--distills the relationship between language and those who use it.

Renowned professor and former U.S. Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language--sometimes without our knowing--shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called "The Empty Eye," the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

 

Contents

CHAPTER
3
Reports Inferences Judgments
22
Verifiability Inferences Judgments
33
How Words Mean Verbal and Physical Contexts
41
The Language of Social Cohesion
55
The Language of Social Control
64
Prologue
77
3
90
13
119
The MultiValued Orientation
125
Poetry and Advertising
134
The Dime in the Juke Box
144
The Empty Eye
153
Rats and Men
168
Postscript
181
Index
188

The Little Man Who Wasnt There
96
Classification
104
The TwoValued Orientation
112

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About the author (1990)

S. I. HAYAKAWA (1906-1992) was a professor, college president, and U.S. Senator. ALAN R. HAYAKAWA is a journalist and freelance writer who assisted in preparing the latest edition of his father S. I. Hayakawa's classic book on semantics, Language in Thought and Action.