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Propaganda

Front Cover
44 Reviews
Ig Publishing, 1928 - Education - 168 pages

“Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

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Review: Propaganda

User Review  - Jacob Sanders - Goodreads

Very informative. Read full review

Review: Propaganda

User Review - Goodreads

It is amazing how relevant this book still is, despite being published in 1928. It's more about public relations, government, and marketing than it is about selling. I read it off an old, terrible ...

All 38 reviews »

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References to this book

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From Google Scholar

Corporate propaganda: its implications for accounting and ...
David J Collison - Accounting, Auditing & Accountability Journal
Toward an Ethical Framework for Advocacy in Public Relations
Ruth Edgett - 2002 - Journal of Public Relations Research
Propaganda als ideologische Kommunikation
Klaus Arnold - 2003 - Publizistik
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References from web pages

Propaganda - sourcewatch
Propaganda is a specific type of message presentation, aimed at serving an agenda. Even if the message conveys true information, it may be partisan and fail ...
www.sourcewatch.org/ index.php?title=Propaganda

Propaganda (book) - Wikipedia, the free encyclopedia
Edward Bernays, the author of Propaganda, defined a practitioner of the profession of "counsel on public relations" as a "practicing social scientist" whose ...
en.wikipedia.org/ wiki/ Propaganda_(book)

Bernays - Propaganda (How The Media Molds Your Mind) (1928 ...
Propaganda, though written in the late 1920s, is an excellent resource for a ... "Edward L. Bernays, author of the book Propaganda, is considered to be the ...
www.newmediaexplorer.org/ chris/ 2006/ 09/ 06/ bernays_propaganda_how_the_media_molds_your_mind_1928.htm

How Propaganda Works « Unconventional Individualist
It’s not hard to understand how propaganda works. You don’t need a college degree, or to even to read any of those thick textbooks everybody hates. ...
unconventionalindividualist.wordpress.com/ 2007/ 08/ 20/ how-propaganda-works/

Propaganda Subject Matters for Attention and Blog Traffic Building
Propaganda is a way not only to achieve surface objectives such as traffic ... Propaganda can be seen as a blogging style, which combined persuasion and ...
www.wayneliew.com/ propaganda-subject-matter-blog-traffic-attention/

Propaganda by Edward Bernays
To avoid such confusion, society consents to have its choice narrowed to ideas and objects brought to it attention through propaganda of all kinds. ...
www.thirdworldtraveler.com/ Propaganda/ Propaganda_Bernays.html

Cal from the Trenches: How Propaganda Works
It's not hard to understand how propaganda works. You don't need a college degree, or to even to read any of those thick textbooks everybody hates. ...
njoubert.blogspot.com/ 2007/ 08/ how-propaganda-works.html

Propaganda: Definition and Links by Encyclopedian.com
Propaganda - Information and references. ... In the broad sense of the term, propaganda is information that serves a particular agenda, which could be true ...
www.encyclopedian.com/ pr/ Propaganda.html

Pierce: Democracy and Propaganda
Dr. William Pierce's American Dissident Voices broadcast and email newsletter of May 4, 2002. Pierce argues that voting is a futile exercise, that democracy ...
www.heretical.com/ miscella/ pdemprop.html

Swans Commentary: Propaganda: Then and Now, by Gilles d'Aymery - ga120
Control of the masses: The science and art of propaganda, from World War I to the 'war on terrorism.'
www.swans.com/ library/ art7/ ga120.html

About the author (1928)

The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called "engineering of consent." During World War I, he was an integral part - along with Walter Lippmann - of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would "Make the World Safe for Democracy." The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of propaganda for political and corporate manipulation of the population, earning the moniker "father of public relations." Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company and General Electric. In addition, his propaganda campaign for the United Fruit Company in the early 1950s led directly to the CIA's overthrow of the elected government of Guatemala

Bibliographic information

QR code for Propaganda
TitlePropaganda
AuthorsEdward L. Bernays, Mark Crispin Miller
ContributorsEdward L. Bernays, Mark Crispin Miller
Editionillustrated, reprint
PublisherIg Publishing, 1928
ISBN0970312598, 9780970312594
Length168 pages
Subjects ›  › 

Education / Multicultural Education
Political Science / General
Political Science / Propaganda
Social Science / Media Studies
Social Science / Sociology / General
  
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