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Semiotics: The Basics

Front Cover
16 Reviews
Routledge, Jan 10, 2007 - Language Arts & Disciplines - 328 pages

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web.

Demystifying what is a complex, highly interdisciplinary field, key questions covered include:

  • What is a sign?
  • Which codes do we take for granted?
  • How can semiotics be used in textual analysis?
  • What is a text?

A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

  

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Review: Semiotics: The Basics

User Review  - Scott - Goodreads

"Semiotics can help to make us aware of what we take for granted in representing the world, reminding us that we are always dealing with signs, not with an unmediated objective reality, and that sign ... Read full review

Review: Semiotics: The Basics

User Review  - Adam Robusto - Goodreads

This is a phenomenal introduction to semiotic theory. I've been familiar with semiotic terminology and concepts for many years through my philosophical and linguistic reading, but this book lends a solid, formal foundation to those ideas that is incredibly useful. Read full review

All 16 reviews »

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Contents

INTRODUCTION
1
1 MODELS OF THE SIGN
13
2 SIGNS AND THINGS
59
3 ANALYSING STRUCTURES
83
4 CHALLENGING THE LITERAL
123
5 CODES
147
6 TEXTUAL INTERACTIONS
175
7 PROSPECT AND RETROSPECT
211
KEY FIGURES AND SCHOOL
227
GOING FURTHER
235
GLOSSARY
243
BIBLIOGRAPHY
265
INDEX
293
Copyright

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About the author (2007)

Daniel Chandler is a Lecturer in the Department of Theatre, Film and Television Studies at the University of Wales, Aberystwyth.

Bibliographic information