Inside Apple: The Secrets Behind the Past and Future Success of Steve Job's Iconic Brand

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John Murray, Jan 1, 2012 - Business & Economics - 223 pages
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"Inside Apple" reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

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About the author (2012)

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for TheStreet.com and The San Jose Mercury News.

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