Consumer Behaviour, 2008 Edition

Front Cover
Dreamtech Press, Feb 1, 2008 - 724 pages
0 Reviews
The book is an accessible and topical introduction to the subject of the consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and answer exercises require students to investigate consume behavior issues and analyze advertisements and marketing strategies.The Indian adaptation retains the essential global context of the world-class management text while adding value through closer-home Indian equivalents.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Bibliographic information