books.google.co.in - Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter...http://books.google.co.in/books/about/Campaign_craft.html?id=YL9VAAAAYAAJ&utm_source=gb-gplus-shareCampaign craft
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.
DANIEL M. SHEA is Associate Professor of Political Science at Allegheny College.MICHAEL JOHN BURTON is Assistant Professor of Political Science at Ohio University.
