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accepted action advertising American analysis argue argument basis behavior benefits Bethlehem Bethlehem Steel Better Business Bureau blower bluffing business activity business ethics business practice businesspersons caveat emptor Chapter cheating codes of ethics competition concerning conflict consider consumer sovereignty contract corporate responsibility corporate social audit costs criticism deceptive decision deontological ethics develop discussion dividual duties economic employee enforced equal opportunity ethical theory example executive function government regulation hence human immoral individual rights institution issues job description john Rawls justice justified Kenneth Arrow legitimate loyalty maximize profits ment moral norms neoclassical definition NlL's notion officials person philosophical poration position preferences principle prisoner's dilemma problems procedural professional psychological egoism public interest question Rawls reason result role morality rules Saltville self-interest shareholders situation social responsibility society specific standards stockholders tion universal moral utilitarian violate whistle blowing