Political Campaign Communication: Principles and PracticesNow in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text. |
Contents
II | 3 |
IV | 5 |
VI | 7 |
VII | 9 |
VIII | 13 |
IX | 14 |
X | 16 |
XI | 17 |
XLVI | 227 |
XLVII | 238 |
XLVIII | 253 |
XLIX | 265 |
L | 272 |
LII | 277 |
LIII | 280 |
LIV | 285 |
XII | 20 |
XIII | 22 |
XV | 38 |
XVI | 51 |
XVII | 66 |
XVIII | 68 |
XX | 72 |
XXII | 73 |
XXIII | 86 |
XXIV | 117 |
XXV | 118 |
XXVI | 122 |
XXVII | 125 |
XXVIII | 133 |
XXIX | 146 |
XXX | 150 |
XXXI | 154 |
XXXII | 155 |
XXXIII | 161 |
XXXIV | 171 |
XXXV | 181 |
XXXVI | 182 |
XXXVII | 183 |
XXXVIII | 191 |
XL | 199 |
XLI | 207 |
XLII | 217 |
XLIII | 221 |
XLV | 226 |
Other editions - View all
Political Campaign Communication: Principles and Practices Judith S. Trent,Robert V. Friedenberg No preview available - 1983 |
Common terms and phrases
acceptance addresses Al Gore American announcement address apologias attack audience behavior Bill Clinton Bush's Campaigns and Elections candidacy candidate websites candidate's canvass challenger Cincinnati Clinton commercials contributions convention cost coverage Democratic didates direct mail discussed effect election cycle electoral example Friedenberg functions fund-raising George H. W. Bush George W Gore governor Hence Howard Dean important incumbent Internet interpersonal communication Iowa caucus issues Jimmy Carter John Kerry Kaid Kathleen Hall Jamieson Kennedy leaders major mass media messages million Moreover negative Nixon nomination opponent paign party percent policies political advertising political campaigns political communication political consultants political debates polls precinct presidential campaign presidential candidates Presidential Debates press conference primary questions races radio Reagan Republican rhetorical Robert role Senator social speaking speech speechwriters spots staff stage strategy style suggest surrogates talk targeted television tion typically utilized vote voters York