books.google.co.in - Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows...http://books.google.co.in/books/about/Soft_power.html?id=hTBxIMnpMloC&q=Qaeda&utm_source=gb-gplus-shareSoft power
