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From inside the bookTry this search over all volumes: mass customization What people are saying - Write a reviewReview: Winning Elections: Political Campaign Management, Strategy, and TacticsUser Review - GoodreadsI read most of this book for a class. Many of the articles are dated but some are still relevant. Review: Winning Elections: Political Campaign Management, Strategy, and TacticsUser Review - GoodreadsCompilation of various articles that were published in Campaign and Elections Magazine. Verdict still out. Related books
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Common terms and phrasesAAPOR attack ballot base better budget campaign manager campaign message campaign plan candidacy candidate candidate's CHAID challengers committee database Democratic didate direct mail district donor early voting earned media effective Election Day electorate event finance focus group FOSD fundraising GOTV important incumbent Internet interview issues James Carville John LeBoutillier legislator look media consultant negative campaigning never newspaper older voters operation opponent opponent's opposition research organizations paign party percent person persuade political campaigns political consultants pollster potential primary problems professional push polling questions race radio raise money re-election record reports Republican response sample schedule simple someone spend staff strategy sure survey tactics talk targeting television tell theme things tion tracking turnout U.S. Senate understand volunteer voter file young adults young voters Bibliographic information
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