News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News (Google eBook)

Front Cover
John Wiley & Sons, May 21, 2004 - Language Arts & Disciplines - 270 pages
9 Reviews
While talking heads debate the media’s alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn’t about the Left versus the Right3⁄4 it’s all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates’ pursuit of the almighty dollar consistently trumps the need for fair and objective reporting.

Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that’s losing credibility and viewers by the day.

As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.

This reckless pursuit of the bottomline not only betrays the American people but is also ultimately bad news for the networks’ own financial health. Anderson instead offers a path that will both ensure the continuing relevance of network news and shore up democracy itself, enabling Americans to make well-informed decisions about how to exercise their rights and responsibilities as citizens.

  

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Review: News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News

User Review  - Michael Jenkins - Goodreads

This was a okay book,but I did`nt finish. I learned just by reading the first three chapters. As a aspiring journalist, I learned a little about how the media treats people, I knew most of it already but it was a okay book. I can`t really say much considering I did`nt finish it. Read full review

Review: News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News

User Review  - Michael - Goodreads

This was a okay book,but I did`nt finish. I learned just by reading the first three chapters. As a aspiring journalist, I learned a little about how the media treats people, I knew most of it already but it was a okay book. I can`t really say much considering I did`nt finish it. Read full review

Contents

2 What You Dont Know Can Hurt You
25
3 This Is Good Business?
41
4 The Good
73
5 The Bad
95
6 And the Ugly
115
7 All Profits All the Time
149
8 We Report We Decide
187
9 Strange Bedfellows
201
Conclusion Rx for TV Journalism
225
Notes
237
The Author
249
Name Index
251
Subject Index
257
Copyright

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About the author (2004)

Bonnie M. Anderson is a twenty-seven-year news veteran who has won seven Emmy Awards and been a finalist for the Pulitzer Prize. She began her career as a print reporter for the Miami Herald, the Miami News, and Gannett Newspapers, and spent ten years at NBC News and close to ten at CNN. Anderson currently provides media training for executives, journalists, and other professionals.

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