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accepted activities affirmative action agent argue argument avoid harm benefits Black and Decker business community business ethics business person business practice Chapter claims codes of ethics competitive conflicts consider contract corporation cost customers deceptive advertising decision demands deontological deontological ethical discrimination drug duties economic employee enforced Englewood Cliffs equal opportunity ethical theory example expect fair firm Ford Ford Motor Company Ford Pinto government regulation hence hiring human immoral individual institution interests issue job description Johnson & Johnson justice justified Kant's loyalty manager maximize profits moral obligations moral responsibilities Olin Olin Corporation one's job one's role owners Pinto plant poker pollution prevent harm principle problem promises psychological egoism question reason recognize relationship rules Saltville seems self-interest simply social responsibility society someone stakeholder theory stakeholders standards stockholders strict liability Suppose tion unethical unfair universal utilitarian violation whistle-blowing workers