What people are saying - Write a review
I was only able to read one chapter (Chapter 3), but what I did read was very well written, informative and easily understandable.
I was unable to purchase the e-book (unavailable), and I was unable to purchase a hard copy via the provided links (also unavailable).
As I am unable to give a complete recommendation due to the limited preview and inability to purchase, I would say that, based on what I did read, I would absolutely buy the book.
Tourist Consumer Behaviour
Customer Value Loyalty and Satisfaction
Services Marketing Issues in Tourism
Marketing Mix and Cs of Marketing in Tourism
Tourism Life Cycle
Tourism Market Segmentation and Targeting
Differentiation and Positioning in Tourism
Tourism Product Development and Packaging
An Integrated Marketing
Building Brand Equity
Information and Communication
Contemporary Avenues in Tourism