Tourism Marketing

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Pearson Education India, 2011 - Hospitality industry - 280 pages
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I was only able to read one chapter (Chapter 3), but what I did read was very well written, informative and easily understandable.
I was unable to purchase the e-book (unavailable), and I was unable
to purchase a hard copy via the provided links (also unavailable).
As I am unable to give a complete recommendation due to the limited preview and inability to purchase, I would say that, based on what I did read, I would absolutely buy the book.
Louise
 

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Contents

Tourist Consumer Behaviour
25
Customer Value Loyalty and Satisfaction
41
Services Marketing Issues in Tourism
59
Marketing Mix and Cs of Marketing in Tourism
73
Tourism Life Cycle
91
Tourism Market Segmentation and Targeting
117
Differentiation and Positioning in Tourism
135
Tourism Product Development and Packaging
153
An Integrated Marketing
171
Building Brand Equity
191
Information and Communication
209
Planning Implementation
221
Contemporary Avenues in Tourism
245
Glossary
267
Contributing Students
279
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