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Campaign craft:

the strategies, tactics, and art of political campaign management
Front Cover
1 Review
Praeger, 2001 - Political Science - 239 pages
Shea and Burton present an updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign to strategic thinking to specific voter contact techniques.

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Contents

THE LAY OF THE LAND
23
Prior Electoral Targeting
75
The Focus of Strategic Vision
99
Copyright

7 other sections not shown

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About the author (2001)

Daniel M. Shea is Associate Professor of Political Science and Director of the Center for Political Participation at Allegheny College. He is the author of several books on American politics, including TRANSFORMING DEMOCRACY: LEGISLATIVE CAMPAIGNS AND POLITICAL PARTIES (1995), CAMPAIGN MODE: THE STRATEGY TACTICS AND ART OF POLITICAL CAMPAIGN MANAGEMENT (1996 AND 2001), CAMPAIGN MODE: STRATEGY AND LEADERSHIP IN CONGRESSIONAL ELECTIONS (with Michael John Burton, 2002). Shea has edited numerous other books dealing with parties, elections, Congress, and the politics of the media, and has written articles for a number of journals. He lives in Meadville, PA with his wife Christine Gatto-Shea and three children.

MICHAEL JOHN BURTON is Assistant Professor of Political Science at Ohio University in Athens. He worked in the Office of Vice President Al Gore as Special Assistant to the Chief of Staff and Assistant Political Director. Before that, he spent two years on the Hill. His research is focused on political campaign strategy and White House operations.

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