books.google.co.in - Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioral...http://books.google.co.in/books/about/Primer_on_Decision_Making.html?id=zydIx15DM2kC&q=effects&utm_source=gb-gplus-sharePrimer on Decision Making
