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Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage

M J Xavier - Business & Economics - 1999 - 368 pages
Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage provides a systematic approach for marketing directors and other managers to formulate strategies ...
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New Perspectives on Rural Marketing: Includes Agricultural Marketing

Ramkishen Y. - Business & Economics - 2002 - 245 pages
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and ...
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MARKETING MANAGEMENT

M. GOVINDARAJAN - Business & Economics - 2007 - 336 pages
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each ...
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Rural Marketing - Environment, Problems

T.P. Gopalaswamy - Marketing - 2009 - 266 pages
Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The ...
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Marketing Strategies

Ramanuj Majumdar - Industrial policy - 1996 - 244 pages
Focusses on the evolving Indian market with the advent of liberalization in July 1991.
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