100% India

Front Cover
Chronicle Books, 2005 - Art - 249 pages
Like an anthropologist's field notebook documenting objects found and bought, "100% India" is packed with page after kaleidoscope page of objects and ephemera. Journalist Geel and designer L vy canvass every tangible thing made in India. Even the most mundane items packets of tissues, bottles of detergent, stickers on rickshaws, stamps, and lightbulbs assume a vibrant life of their own. An essay on the history of industry in modern India, snippets of contemporary fiction, and insightful captions round out the picture; bold design mirrors the aesthetic of the objects themselves. An extraordinary journey to the heart of Indian design, "100% India" is essential for any designer, traveler, or admirer of the eclectic beauty of India.

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