Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research

adjectives Ajzen amount of change analysis argued associated assumed assumption attitude score attitudinal attribute Bayes's theorem behavioral intentions belief statements belief strength bipolar Chapter classical conditioning cognitive concept condition conditional probability consistency correlation criterion dependent variable determined discrepancy discussed dissonance effects elicit example expectancy-value model expected experiment experimental external beliefs factors favorable Fishbein given global intention Guttman scale hypothesis inconsistent indicate inferences inferential beliefs influence attempt interpersonal attraction investigators judgments Likert scale linear model manipulation measure of attitude minor premises multiple-act negative normative beliefs observed obtained perceived perform the behavior person's attitude persuasive communication positive predicted primacy effect primary beliefs prior probability procedure processes produce proximal beliefs reinforcement relation relevant response role players salient beliefs scale values semantic differential similar situation source belief specific stimulus person studies subjective norm subjective probability target beliefs Thurstone scaling tion traits unfavorable validity viewed weights