Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research |
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Contents
Introduction | 1 |
ATTITUDE THEORY AND MEASUREMENT | 19 |
Measurement Techniques | 53 |
Copyright | |
12 other sections not shown
Common terms and phrases
acceptance According active adjectives alternative amount analysis appears approach argued asked associated assumed assumption attempt attitude attraction attribute basis behavior beliefs Chapter classical conditioning communication component concept concerning conclusion condition consideration considered consistency correlation dependent variable descriptive determinants dimension direct discrepancy discussed dissonance effects estimates evaluative evidence example expected experiment experimental factors favorable findings formation four Further given important increase indicate individual inferences influence intentions involved Journal judgments lead learning manipulation measure negative normative noted object observed obtained opinion perceived perform person persuasive positive possible predicted presented probability procedure processes produce proximal Psychology question rated referent relation respect response role scale score significant similar situation Social specific statements stimulus studies subjects suggests Table tend theory tion traits usually validity varying viewed weights