Brand New Justice: The Upside of Global Branding

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Butterworth-Heinemann, 2003 - Business & Economics - 180 pages
This text sets out a case for global branding as a key instrument for forging a fundamental reorientation of world economic trends. Through the targeted development and utilization of strong branding techniques, Simon Anholt argues that poorer countries can employ classic rich-nation marketing tricks to turn the forces of global markets to their advantage.

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