Building Customer-based Brand Equity: A Blueprint for Creating Strong Brands, Issue 107 |
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Bibliographic information
| Title | Building Customer-based Brand Equity: A Blueprint for Creating Strong Brands, Issue 107 Building Customer-based Brand Equity: A Blueprint for Creating Strong Brands, Marketing Science Institute Issues 1-107 of Report (Marketing Science Institute (Cambridge, Mass.))) Report (Marketing Science Institute), Marketing Science Institute Volumes 1-107 of Report: Working Paper Volume 2001107 of Working paper (Marketing Science Institute) |
| Author | Kevin Lane Keller |
| Contributor | Marketing Science Institute |
| Publisher | Marketing Science Institute, 2001 |
| Length | 31 pages |
| Export Citation | BiBTeX EndNote RefMan |