Business Research Methods

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Pearson Education India - 762 pages
 

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I have been a management student under bajpai sir , and he is awesome to listen .
his wide scope of knowledge enabled free speech learning approach to students .apart from studies ,
he is more focused on character building and has extreme love for Hindi

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very helpful book for the research scholars

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Contents

PartIntroduction to Business Research
1
Business Research Process Design
19
Research Design Formulation
41
Questionnaire Design
69
Sampling and Sampling Distributions
93
Sources and Collection of Data
123
Survey and Observation
139
Experimentation
161
Hypothesis Testing for Categorical Data ChiSquare Test
363
for Test of Independence
375
NonParametric Statistics
393
Correlation and Simple Linear Regression Analysis
457
Regression Model and Testing the Overall Model
494
Multiple Regression Analysis
515
Conjoint Analysis
597
Factor Analysis Cluster Analysis
637

Fieldwork and Data Preparation
185
Data Analysis and Presentation
207
Statistic
224
Hypothesis Testing for
251
Difference in Two Population Proportions
275
Analysis of Variance and Experimental Designs
307
Scaling
683
Result Presentation
697
Appendices
717
Glossary
739
Name Index
753
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