Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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Harper Collins, Sep 29, 2009 - Business & Economics - 272 pages
3 Reviews
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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.  

 

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LibraryThing Review

User Review  - kaianicole - LibraryThing

Another 3.5 stars. Really good ideas, average execution. I often would get lost in the myriad of tiny examples he provided and have to back up to figure out what he was trying to illustrate. Read full review

LibraryThing Review

User Review  - bookworx - LibraryThing

All disciplines seem to feel they have all the answers within their own banks, this one allows for a bait box of human nature and emphasizes cross breeding, curiosity, mistakes and the art of making ... Read full review

Contents

the power of Design thinking
Converting need into Demand 39
a Mental Matrix or These 63
building to think or The Power 87
returning to the surface or 109
spreading the Message or The 129
Design thinking Meets the 155
the new social Contract or Were 177
Design activism or Inspiring 203
Designing tomorrowToday 227
aCknowleDgMents 243
inDex 253
Copyright

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Change by Design: How Design Thinking Transforms Organizations and Inspires ...
Tim Brown
No preview available - 2009
Change by Design: How Design Thinking Transforms Organizations and Inspires ...
Tim Brown
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Common terms and phrases

allows applied approach become began begin behavior better brand brief build called challenge collaboration comes companies complex consumers create creative culture customers design team design thinking developed early effective efforts emergency encourage engaging engineers environment example executives existing experience explore feel field future give hospital human ideas IDEO imagine important improve individuals industrial innovation insights inspiration interactions investment lead less lives look manufacturing means move networks objects observations offerings once opportunities organization participation patients play possible practice problem prototyping sense share shift simple skills social solutions space story strategy successful things thinkers tion train turn understand United

About the author (2009)

Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.

Bibliographic information

QR code for Change by Design
TitleChange by Design: How Design Thinking Transforms Organizations and Inspires Innovation
AuthorTim Brown
PublisherHarper Collins, 2009
ISBN0061937746, 9780061937743
Length272 pages
Subjects › 

Business & Economics / Decision-Making & Problem Solving
Business & Economics / Entrepreneurship
Business & Economics / Organizational Behavior
  
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