Content Analysis: An Introduction to Its Methodology

Front Cover
SAGE, 2013 - Language Arts & Disciplines - 441 pages
1 Review
Reviews aren't verified, but Google checks for and removes fake content when it's identified
Since the publication of the First Edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation - namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research - a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

The Third Edition of Content Analysis remains the definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.

Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Third Edition, integrating new information on computer-aided text analysis and social media. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims.

 

What people are saying - Write a review

Reviews aren't verified, but Google checks for and removes fake content when it's identified
User Review - Flag as inappropriate

An in-depth analysis of textual or content analysis with comprehensive topical discourses.

Contents

Introduction
1
Part I Conceptualizing Content Analysis
9
Chapter 1 History
10
Chapter 2 Conceptual Foundation
24
Chapter 3 Uses and Inferences
49
Part II Components of Content Analysis
81
Chapter 4 The Logic of Content Analysis Designs
82
Chapter 5 Unitizing
98
Part III Analytical Paths and Evaluative Techniques
187
Chapter 10 AnalyticalRepresentational Techniques
188
Chapter 11 Computer Aids
208
Chapter 12 Reliability
267
chapter 13 Validity
329
Chapter 14 A Practical Guide
354
Glossary
380
References
391

Chapter 6 Sampling
112
Chapter 7 RecordingCoding
126
Chapter 8 Data Languages
150
Chapter 9 Analytical Constructs
170
Index
415
About the Author
441
Copyright

Common terms and phrases

About the author (2013)

Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored Information Theory, Structural Models for Qualitative Data, a Dictionary of Cybernetics, edited Communication and Control in Society, and coedited The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques.

Besides supporting various initiatives to develop content analysis techniques and continuing work on reliability measurement, Klaus Krippendorff’s current interest is fourfold: With epistemology in mind, he inquires into how language brings forth reality. As a critical scholar, he explores the conditions of entrapment and liberation. As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design – all of them exciting projects.

Bibliographic information