Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion

acquisition alternatives analysis Ansoff approach areas budget business firm capital investment theory Chapter characteristics choice common thread competence competitive advantage competitive profiles concept conglomerate constraints contribution cost of entry criteria critical mass Cyert and March decision rules decision theory demand discussed diversification strategy environment equity evaluation example expansion expected value external appraisal finance flexibility objective forecast game theory goals growth vector Igor Ansoff industry internal joint effects long-term major master list measure ment merger method needs nomic noneconomic operating opportunities organization organizational overall partial ignorance performance Peter Drucker portfolios portunities potential priorities product development product line product-market posture product-market scope product-market strategy profit maximization profitability proximate rank responsibility revised risk selection sion skills specific standing operating procedure startup strategic decisions strategic problem strategy formulation structure tion tives trends types Vice-president yardsticks