Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream CustomersHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
Contents
| 3 | |
| 9 | |
| 27 | |
The DDay Analogy | 63 |
Target the Point of Attack | 89 |
Assemble the Invasion Force | 107 |
Define the Battle | 131 |
Launch the Invasion | 163 |
CONCLUSION | 188 |
INDEX | 213 |
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream ... Geoffrey A. Moore No preview available - 1991 |
Common terms and phrases
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