Data Mining Your Website

Front Cover
Digital Press, Jul 29, 1999 - Computers - 368 pages
Turn Web data into knowledge about your customers.

This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want.

Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers.

Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes.




The first book to apply data mining specifically to e-commerce

Learn effective methods for gathering, managing, and mining Web customer information

Use data mining to profile customers and create personalized e-commerce programs
 

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Contents

I
1
II
4
III
7
IV
8
V
10
VI
19
VII
20
VIII
21
LXV
113
LXVI
114
LXVII
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LXVIII
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LXIX
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LXX
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LXXI
134
LXXII
135

IX
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X
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XI
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XII
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XIII
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XIV
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XV
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XIX
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XXIII
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XXIV
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XXVIII
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XXX
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XXXI
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XL
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XLI
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XLIX
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L
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LII
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LIII
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LIV
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LV
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LVI
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LVII
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LVIII
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LX
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LXI
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LXII
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LXIV
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LXXIII
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LXXIV
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LXXV
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LXXVI
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LXXVII
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LXXVIII
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LXXIX
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LXXX
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LXXXI
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LXXXII
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LXXXIII
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LXXXIV
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LXXXV
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LXXXVI
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LXXXVII
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LXXXVIII
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LXXXIX
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XC
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XCI
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XCIII
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XCIV
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XCV
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XCVI
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XCVII
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XCVIII
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XCIX
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C
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CI
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CII
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CIII
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CIV
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CV
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CVI
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CVII
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CVIII
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CIX
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CXI
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CXII
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CXIII
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CXIV
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CXV
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CXVI
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CXVII
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CXVIII
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CXIX
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CXX
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CXXI
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CXXII
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CXXIII
361
Copyright

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About the author (1999)

Jes's Mena is a data mining consultant and a former artificial intelligence specialist for the Internal Revenue Service (IRS) in the U.S. He has over 15 years experience in the field and is author of the best-selling Data Mining Your Website and WebMining for Profit. His articles have been widely published in key publications in the information technology, Internet, marketing, and artificial intelligence fields. He can be contacted at mail@jesusmena.com.

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