Debunking the Leadership Myth: The Story of Conscious Leadership

Front Cover
5I's Publishing, 2012 - Leadership - 372 pages

Today's leadership may not be dead, but it is definitely dormant. "Debunking the Leadership Myth" awakens great leadership and restores it to a conscious level, where it is once again capable of generating transformational change. Challenging the myths of conventional leadership, leadership experts Caines and Caradonna:

- Introduce the "Belief-Behavior-Outcome" platform
- Identify and challenge the myths of conventional leadership
- Use conflict and context to create transformational change
- Change the focus from "what you do" to "who you are"
- Give leaders a roadmap to generate meaningful impact

Instead of teaching leadership and developing competencies that quickly become obsolete, Conscious Leadership transforms leaders and expands their capacity.

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About the author (2012)

Ryan Caradonna and Jake Caines co-authored "The Story of Conscious Leadership" drawing from their extensive commercial backgrounds and leadership expertise. They have a breadth and depth of national and international experience that spans multiple industries and encompasses sales, sales leadership, sales force deployment and optimization, general brand management, business development, multi-channel marketing, operations, training, and product management across the life cycle. They have created, designed and executed a number of market preparation and penetration platforms requiring proficiency in customer needs assessment, market analysis, competitive intelligence, customer segmentation, and positioning strategies. These platforms include the launch and strategic leadership of three sales forces and numerous products as well as the design, implementation and subsequent customization of both personal and non-personal promotional programs.

Ryan attended Duke University where he received a B.A. in Sociology and a certificate in Marketing. After a brief stint with semi-pro baseball, he founded a non-profit organization for students at Wake Forest University in Winston-Salem, NC. He received his MBA with a concentration in accounting from The University of Texas at Dallas. He has also earned a post-graduate certificate in Operations Strategy from the Massachusetts Institute of Technology and has completed executive education courses focusing on leadership and strategy from The Wharton School of Business. He currently lives in Wayne, PA with his wife Lindsay and their son, Chase.

Jake attended the University of Georgia where he received a BBA in Marketing, and has earned a post-graduate certificate in Strategy and Innovation from the Massachusetts Institute of Technology. He has received multiple certifications for marketing and commercial excellence, which remain his specialty and passion despite a diverse set of experiences. Jake is an avid runner and loves extreme sports. He currently lives in Atlanta, GA with his wife Molly and their daughter, Zoe.

To learn more about Jake, Ryan, and Conscious Leadership, visit the website at

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