Ecommerce: Formulation of Strategy

Front Cover
Prentice Hall Professional, 2000 - Business & Economics - 343 pages
1 Review

  • Build a balanced, integrated strategy for eCommerce leadership!
  • Brand, technology, service, market, development strategies, and beyond
  • A boardroom guide to the latest trends in eCommerce technology
  • Based on research at more than 40 leading eCommerce organizations

The senior executive's guide to e-strategy formulation, development, and execution

In this book, global eCommerce expert Dr. Robert Plant cuts through the technobabble to present the first balanced, integrated strategy for eCommerce leadership. Plant organizes every key driver of eCommerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top eCommerce organizations, he helps you optimize brand, technology, service, and market-and answer critical questions like these:

Brand: Are you an Internet brand creator? Should you use the Internet to reinforce your other branding channels? Do you need to use the Internet to reposition your brand?

Technology: Can you leverage technology to define a unique service and create barriers to entry? Should you seek to become a technology leader? How do you gain eCommerce advantage from existing ERP and knowledge management systems?

Service: What is your company's Internet service value chain? How do your brand and technology decisions impact your ability to deliver world-class service? How do you deliver eCommerce service that supports your value proposition?

Market: How do you define your online marketplace? How do you translate "bricks-and-mortar" markets onto the net? How can you partner to add flexibility and develop a convergent branding strategy?

Development: When should you outsource, partner, or create your own intrapreneurial "skunkworks"? Who should own your eCommerce initiative? How can you focus organizational learning on your eCommerce transformation?

From start to finish, "eCommerce: Formulation of Strategy" helps executives understand their eCommerce objectives and define metrics and processes that help every team member stay on track. It's your complete boardroom guide to winning in the new "e-conomy."


What people are saying - Write a review

User Review - Flag as inappropriate

E commerce has been offering good future if it can ran with the bonds ( leadership, infrastructure ) besides that the management of change of IT which is always increase in every moment should become the concern that obviously creativity still become the number one thing in every part.the number of internet selling will be increasing significantly in every year with any case of business. Anugrah Pakerti 


Creating an Integrated Ecommerce Strategy
Ownership Issues
Estrategy Leadership Through a Technology Focus
Sector Strategies
Service LeadershipAdding Value to the Customer
EbrandingThe Emergence of New Global Brands
Formulating an Internet Rollout Strategy
Internet Strategy EffectivenessA Scorecard Approach
The Evalue Map
Waves of the FutureIssues That Will Shape
Views from the EdgeConversations with Executives
A United States Department of Commerce
B Featured IBM Technology in Charles Schwab Case Study

Other editions - View all

Common terms and phrases

About the author (2000)

DR. ROBERT PLANT is a leading global consultant on Internet strategies, mass customization, and knowledge management, and author of several widely read articles on eCommerce in the Financial Times of London, including "Moving to the Net: Leadership Strategies," "eBranding: Leadership Strategies," and "Crafting a Coherent Internet Strategy."

For over a decade, Plant has been a leader in research and strategy for mass customization, knowledge management, and knowledge-based systems. He has repeatedly been called upon to chair colloquia and edit special issues of leading technical journals covering these and other leading-edge issues in business information technology.

Plant is currently Associate Professor, School of Business Administration, University of Miami, Coral Gables, FL, as well as Research Associate, Templeton College, Oxford University, England and Visiting Professor of Strategy and Information Systems at Universidad Gabriela Mistral, Santiago de Chile. Direct comments and questions to him at

Bibliographic information