Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

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Createspace Independent Publishing Platform, May 29, 2017 - Electronic mail marketing - 488 pages
Email marketing's power is matched only by how incredibly misunderstood it is.

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you...
  • Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production

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About the author (2017)

CHAD S. WHITE has written more than 3,000 posts and articles about email marketing trends and best practices. He has served as lead email marketing researcher at three of the largest email service providers-Salesforce, ExactTarget, and Responsys-as well as at Litmus and the Direct Marketing Association. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age.

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