Enchanting a Disenchanted World: Revolutionizing the Means of Consumption

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Pine Forge Press, 2005 - Social Science - 263 pages
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The Second Edition of Enchanting a Disenchanted World: Revolutionizing the Means of Consumption is a unique analysis of the world of consumption, examining how we are different consumers now than we were in the past, both in the U.S. and around the world. In the process of understanding this social development, a wide range of theoretical perspectives including Marxian, Weberian, critical theory, and postmodern theory are applied. The book also looks at concepts such as hyperconsumption, implosion, time and space, and simulation .

Enchanting a Disenchanted World connects the everyday world in a sociological and theoretical way, making it an ideal text for a wide range of undergraduate and graduate courses including introductory sociology, sociology of consumption , social change, popular culture, sociology of leisure, social theory, and economic sociology. The book will also be of value to anyone interested in exploring a sociological analysis of the world's changing and expanding patterns and places of consumption.


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Ritzer is serious about the Bondage to Consumerism that Americans and soon the rest of the world will be enslaved to. George Ritzer is a prophetic Weberian voice begging us to think critically about the habits that we do not realize. This book covers the "Cathedrals of Consumerism," and their constant attempts of "Enchanting" the Consumer to consume more, and the constant struggle of balancing this "Enchantment" with the simultaneous Rationalizing of these "Cathedrals" to best handle transactions. George Ritzer frees us to question and Ask, Why do we NEED to consume so much all the time? In true Sociological tradition, like many of our German brothers and sisters, I most enjoyed Ritzer's creation of much of his own words to help the reader picture and put together the problems as he sees them.  

Selected pages


A Tour of the New Means of Consumption
The Revolution in Consumption and the Larger Society
Social Theory and the New Means of Consumption
Rationalization Enchantment and Disenchantment
Reenchantment Creating Spectacle through Extravaganzas and Simulations
Reenchantment Creating Spectacle through Implosion Time and Space
Landscapes of Consumption
Societal Implications and the Future of the New Means of Consumption
About the Author

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About the author (2005)

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

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