Enchanting a Disenchanted World: Revolutionizing the Means of Consumption

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Pine Forge Press, 2005 - Social Science - 263 pages
Megamalls. Restaurant chains. Elaborate casinos. Deluxe cruise ships. Enormous theme parks. Everywhere we turn, there is a new place being constructed in which to spend money. The Second Edition of Enchanting a Disenchanted World: Revolutionizing the Means of Consumption examines the development of these settings, and many others like them, in the last half century. Author George Ritzer takes a look at how a revolutionary change has occurred in the places in which we consume goods and services, and how it has a profound effect not only on the nature of consumption but also on social life. In the process of taking capitalism to a new level, we have created new "cathedrals of consumption"-locales to which we make pilgrimages in order to practice our consumer religion. The book offers rich detail on consuming in places such as Las Vegas, Disney World, cruise ships, Wal-Mart, and McDonald's-all competing to outdo one another to see which one can put on the greatest show and lure the most consumers. Enchanting a Disenchanted World is a unique analysis of the world of consumption, examining how we are different consumers now than we were in the past, both in the U.S. and around the world. In the process of understanding this social development, a wide range of theoretical perspectives including Marxian, Weberian, critical theory, and postmodern theory are applied. The book also looks at concepts such as hyperconsumption, implosion, time and space, and simulation

Selected pages


A Tour of the New Means of Consumption
The Revolution in Consumption and the Larger Society
Social Theory and the New Means of Consumption
Rationalization Enchantment and Disenchantment
Reenchantment Creating Spectacle through Extravaganzas and Simulations
Reenchantment Creating Spectacle through Implosion Time and Space
Landscapes of Consumption
Societal Implications and the Future of the New Means of Consumption
About the Author

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About the author (2005)

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from LaTrobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The McDonaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of McDonaldization: The Reader; and author of other works of critical sociology related to the McDonaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

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