Everybody Wants a Hit: 10 Mantras of Success in Bollywood CinemaThis book is directed at all those who take to Bollywood as a modern-day El Dorado movie hopefuls, aspiring filmmakers, wannabe stars, serious investors in cinema and anybody remotely curious about the myth and magic of Hindi cinema. While deconstructing some of the myths, the book seeks to answer the most common and fundamental question: Is there a secret formula to a Bollywood hit? Through simple, easy to follow examples, the reader is introduced to ten basic principles, which eliminate all chances of failure and contribute to the making of a hit. These are listed as the Ten Mantras of Success . In essence, the book establishes that success in Bollywood is not a matter of chance or blind luck, but the reward for following a methodical and deliberated approach to cinema, backed by sound scientific reasoning and historically irrefutable facts. |
Contents
Look Beyond the BoxOffice | 1 |
Honesty is the Best Policy | 24 |
Content is King | 45 |
Back the Winning Horse | 67 |
Whats in a Name? | 85 |
Nothing Sells Like Sex | 102 |
Break the Rules | 123 |
Hedge Your Bets | 144 |
No News is Bad News | 164 |
Time to Back Off | 185 |
Common terms and phrases
Aamir able acting actor Amitabh Bachchan Anand appear audience became become beginning better Bollywood Bombay box-office called cast censors chance character cinema comes common complete composer course create creative critical dance Direction director drama Dutt effect elements emotions example expected experience fact film film's filmmaker follow girl give Guru happens hero heroine Hindi holds houses idea Indian industry instance keep Khan known Kumar later lead live look matter means movie Mughal-e-Azam never once performance person play plot possible producer Raj Kapoor Rajesh Khanna reason record release remain role scene screen script Shahrukh shooting shot singer singing situation song sound stage stars story success talent theatres things took turn viewer woman writer young