Everybody Wants a Hit: 10 Mantras of Success in Bollywood Cinema

Front Cover
Jaico Publishing House, Jan 1, 2006 - Motion pictures - 198 pages
This book is directed at all those who take to Bollywood as a modern-day El Dorado movie hopefuls, aspiring filmmakers, wannabe stars, serious investors in cinema and anybody remotely curious about the myth and magic of Hindi cinema. While deconstructing some of the myths, the book seeks to answer the most common and fundamental question: Is there a secret formula to a Bollywood hit? Through simple, easy to follow examples, the reader is introduced to ten basic principles, which eliminate all chances of failure and contribute to the making of a hit. These are listed as the Ten Mantras of Success . In essence, the book establishes that success in Bollywood is not a matter of chance or blind luck, but the reward for following a methodical and deliberated approach to cinema, backed by sound scientific reasoning and historically irrefutable facts.
 

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Contents

Look Beyond the BoxOffice
1
Honesty is the Best Policy
24
Content is King
45
Back the Winning Horse
67
Whats in a Name?
85
Nothing Sells Like Sex
102
Break the Rules
123
Hedge Your Bets
144
No News is Bad News
164
Time to Back Off
185
Copyright

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