Focus Group Interviews in Education and Psychology

Front Cover
Although there are numerous books and articles that address focus groups, most are directed at business and marketing. Focus Group Interviews in Education and Psychology shows the specific steps to take to conduct focus groups in educational and psychological settings. Through the use of numerous examples, the authors show readers how to prepare for a focus group, create a moderator's guide, select a setting, and analyze the results gleaned from focus groups. In addition, they devote an entire chapter to doing focus groups with adolescents and children. Each chapter contains numerous procedural tables as well as end-of-chapter applications for performing "trial runs" of the techniques discussed. Qualitative and quantitative researchers and students in education and psychology will find this book a useful guide for refining their research instruments and for opening new vistas to understanding their subjects' responses.


List of Tables
Why Use Focus Group Interviews
and Psychological Research
A Final Word
Preparing for the Focus Group
Selection of Participants
Role of the Moderator
Methods of Analysis
Use of Computers for Data Analysis
Analyze the Focus Group Data
Facility Considerations When Working With
Potential Abuses of Focus Group
Author Index
About the Authors 173

Data Analysis

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About the author (1996)

Jeanne Shay Schumm joined the University of Miami faculty in 1988 and became department chair in 1998. She received the Vice President’s Service Award in 1992. A former elementary teacher, Schumm earned her Ph.D. in reading from the university, and has since attended numerous professional development workshops on research, literacy, and grants administration. Currently she serves as Professor-in-Residence at Henry S. West Laboratory School. She has written and contributed to several books, including School Power, Handbook for the K-12 Reading Resource Specialist, How to Help Your Child with Homework, and Promising Practices in Urban Reading Instruction. She recently edited a textbook entitled, Reading Assessment and Instruction for All Learners. Her professional articles include Grouping Suggestions for the Classroom: What Do Our Basal Reading Series Tell Us? in Reading Research and Instruction. Schumm has served as co-principal investigator of numerous studies, including Project RESSULTS (Reading Endorsement Supports Scientific Up-to-Date Language Teaching Strategies), Project Succeed (Teacher Quality Enhancement Grant), and South Florida Annenberg Challenge Program Evaluation. She is currently conducting research as part of an ongoing tutorial program, UM STARS. She has served on the editorial advisory boards of The Reading Teacher, Learning Disabilities Research and Practice, Journal of Developmental Education, and Reading Research and Instruction. Schumm is also a member of the International Reading Association, Council for Exceptional Children, Florida Reading Association, and National Reading Conference.

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