Foreign Operation Methods: Theory, Analysis, Strategy

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Edward Elgar Publishing, Jan 1, 2008 - Business & Economics - 462 pages
2 Reviews
New insights and a provocative perspective characterized this book by Professors Welch, Benito, and Petersen. . . Managers will find the framework of this book very appealing and relevant to their everyday international efforts and inquiries. The book is
 

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Contents

1 Introduction
3
2 Theoretical approaches
18
PART II Modes of operation
49
3 Franchising
51
4 Licensing
94
5 Management contracts
139
6 International subcontracting
161
7 Project operations
198
10 Foreign direct investment
315
PART III Strategies
359
11 Mode switching and stretching strategies
361
12 Mode combination strategies
393
13 Internationalization international strategies and FOMs
415
PART IV Conclusion
435
14 Conclusion
437
Index
455

8 Exporting
237
9 Alliances
273

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