From Bombay to Bollywood: The Making of a Global Media Industry
From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
Aamir Khan Aditya Chopra advertising argue Ashtavinayak Bhat Bhatt Bollywood Bollywood films Bombay cinema Bombay film industry Bombay-based Bombay's Broadcasting changes circulation corporate corporatization crucial cultural defined Desi Dharma Productions diasporic diasporic media digital media directors distribution distributors Doordarshan dot-com companies economic emergence entrepreneurs Eros established FICCI film and television film music film production filmmakers focused Hindi film Ibid imagination indiafm.com Indian film indiatimes.com industrial identity industry professionals Internet journalists Kaante Kabhi Karan Johar Khan Kumar lywood mahurat marketing and promotions media and entertainment media companies media production Mobhani movie MTV-Desi MTV-India narrative networks overseas audiences overseas territory political production companies programming Radio Rahman Raj Films Yash Rajshri relations relationship Reliance Entertainment role Saavn.com sector Shahrukh Khan Shree South Asian American space stars studios television channels tion transnational Yash Chopra Yash Raj Films