Frontiers of Electronic Commerce

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Addison-Wesley Publishing Company, 1996 - Business & Economics - 850 pages
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The basis for moving towards electronic commerce is the belief that electronic markets have the potential to be more efficient in reducing the costs of doing business globally. This work is aimed at the business person who wants to understand the revolution taking place in electronic commerce. It explains the emerging technology and network infra-structure, and emphasizes the business applications and mercantile strategies, challenges and opportunities of conducting business on the information superhighway. The study also describes pertinent standards and protocols.

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Contents

Welcome to Electronic Commerce l
1
The Network Infrastructure for Electronic Commerce
43
The Internet as a Network Infrastructure
85
Copyright

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About the author (1996)

Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

Andrew B. Whinston is the Cullen Chair Professor of Information Systems, Computer Science and Economics, IC2 Fellow, and Director of the Center for Information Systems Management at the University of Texas at Austin. His recent research interests are Internet pricing and application of client/server computing to support groups working collaboratively.



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