Global Cases on Hospitality Industry

Front Cover
Routledge, May 13, 2013 - Business & Economics - 736 pages

Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field

Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry’s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching.

Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data.

Topics in Global Cases on Hospitality Industry include:

  • consumer marketing research
  • price promotions
  • consumer behaviors
  • bed and breakfast expectation analysis
  • assessment of service quality
  • company organizational structure
  • labor productivity
  • human resource issues
  • franchise restaurants impact around the world
  • tour operator strategies
  • similarity of problems between the hospitality and tourism industries
  • heritage tourism
  • societal effects of tourism development
  • ethical challenges
  • and much more!

Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.

 

Contents

Culture and Its Impact on International Service Management Exploring Global Consumers Different Service Perceptions and Preferences in the Inter...
1
Effectiveness of Price Discount Levels and Formats in Service Industries
17
Leisure Meaninng and Impact on Travel Behavior
37
The Bed and Breakfast Experience An Analysis of Hosts and Guests Expectations
55
Searching for Critical Success Factors A DimensionSpecific Assessment of Service Quality and Its Relationship with Customer Satisfaction and Behavi...
79
Experience Based Category Expectations in Service Quality Research and Management
117
The Influence of Empowerment on Organizational Success A Case Study on Flight Centre
141
A Macroanalysis of Labor Productivity as a Value Driver in the Lodging Industry
179
Entrepreneurship in Indian Hotel Industryfinancial and Strategic Perspective
353
Hospitality and Tourism International Industries Experiencing Common Problems
389
The Heritage Tourism of George Townpenang Setting the Right Tourism Culture
411
Effects of Tourism Development on the Local Poor People A Case Study in Taibai Region China
443
Barriers to Hotel Chain Development in China
461
Employee Behavioral Intentions Toward Adoption of Information and Communication Technology
477
Improving the Effectiveness of Hotel Loyalty Programs Through Data Mining
487
Performance Evaluation of Worldwide hotel Industry Using the Data Envelopment Analysis
501

Human Resources Initiatives in Designing and Developing Valuedelivery Systems in the Hospitality Industry
197
Emotional Labor Among the Frontline Employees of the Hotel Industry in India
221
Understanding the Impact of Situational Components in Hospitality Retailing The Case of Irish Theme Pubs
245
Internationalization of Services The Global Impact of US Franchise Restaurants
265
The Strat Behavior of German Tour Operators in Croatia
297
Working Capital in Hospitality Sector A Case of Maruti Hotels
343
Ethics in the Hospitality Industry An Applied Model
523
The Ethical Challenges of Managing Pilgrimages to the Holy Land
537
State of Practice of Ethics in the Hotel Industry in India Some Conclusions
551
Work Values of Chinese Foodservice Managers
567
Index
589
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