Health Behavior Theory for Public Health: Principles, Foundations, and ApplicationsWhile a solid understanding of human behavior theory is an essential tool for designing and implementing successful health promotion programs, changing health behavior requires multiple skills beyond the ability to simply apply theory. Divided into three sections, the book takes a unique ecological approach to learning about health behavior theory and its application. The reader will first gain a broad understanding of health, public health, health behavior and health promotion planning. This is followed by a straightforward and expansive look at the most commonly applied theories and approaches to public health research and programs. Students will come away with a clear understanding of how theory "fits" into the larger scope of public health research and practice. Finally, readers will learn about the essential tasks of measurement, evaluation, and translation through an examination a diverse set of application "tools". |
Contents
SECTION I OVERVIEW | 1 |
SECTION II CONCEPTUAL AND THEORETICAL PERSPECTIVES FOR PUBLIC HEALTH RESEARCH AND PRACTICE | 63 |
SECTION III APPLICATION TO PUBLIC HEALTH RESEARCH AND PRACTICE | 253 |
| 335 | |
| 351 | |
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achieve action adoption alcohol analysis applied assessment attitudes behavior change behavioral economic cancer chapter Clinical colonoscopy concept condom costs delay discounting designed developed diabetes DiClemente diet diffusion Diffusion of Innovations disease dissemination drug ecological approach effective efficacy efforts environment environmental example exercise factors fear appeals Figure flu vaccine foods given health behavior goal health belief model health communication health promotion program health promotion research health-protective behavior hypothesized mediators identified implementation important increase individual influence innovation intervention involves Journal MacKillop measure microbicides norms obesity objectives outcome expectations perceived threat perceptions person phase planning practice prevention procedural knowledge Prochaska program evaluation prospect theory Psychology Psychopharmacology public health radon reinforcement relative response rewards risk self-efficacy smoking cessation social marketing specific stages of change strategies subobjectives tailored target audience tion tobacco transtheoretical model understand vaccine validity variables


