Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Harper Collins, Nov 26, 2013 - Business & Economics - 224 pages

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

 

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User Review  - RajivC - LibraryThing

I will go out on a limb and say that this book is very good indeed. The material is dated, yet it is relevant. The reason I say that this is dated, because the book was written several years back, and ... Read full review

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User Review  - Terrell_Sanzone - LibraryThing

I got a copy of this book through a Goodreads giveaway in return for a honest review. I admit that I need to re-read this book but I believe that to be my attention and not the book itself. It is a very good read with a lot of information and a common sense approach. Read full review

Contents

Dedication Acknowledgments
Authors Note
WeighIn
The Setup
The Characteristics of Great Content and Compelling Stories
Storytell on Facebook
Listen Well on Twitter
Glam It Up on Pinterest
Opportunities in Emerging Networks
Effort
All Companies Are Media Companies
Conclusion
Knockout
Notes
About the Author
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About the author (2013)

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.

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