Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination

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Penguin, Sep 6, 2022 - Business & Economics - 464 pages
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The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist

Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.

Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world.

Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
 

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Like, Comment, Subscribe: How Youtube Conquered the World

User Review  - Publishers Weekly

Despite its cultural ubiquity, most people know nothing about what goes on at YouTube, writes Bloomberg technology reporter Bergen in his intriguing debut. He charts the company’s history, starting ... Read full review

Contents

Everyday People
15
Raw and Random
28
Two Kings
43
Stormtroopers
56
Clown
65
Lean Back
188
The Mother of Google
195
Part III
205
Bad Actors
317
901 Cherry Avenue
330
Boil the Ocean
336
The Masters Tools
351
Part IV
363
Roomba
365
Which YouTube?
377
Epilogue
389

Down the Tubes
207
True News
218
Disbelief
228
A Boy and His Toy
237
Spotlight
247
Joke Threat Obvious
259
The Party Is Over
272
Adpocalypse
282
Reinforce
291
Elsagate
304
Acknowledgments
405
Sourcing Note
409
Notes
411
The Bard of Google
413
28
419
Index
431
43
432
80
439
176
450
Copyright

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About the author (2022)

Mark Bergen has been one of the leading business journalists covering everything about Google for more than seven years. He writes for Bloomberg and Businessweek, and previously reported on technology and media for the premier industry publications Recode and Ad Age. Before that, he covered business and economics from India, writing articles for The New York Times, The Wall Street Journal, Time, Reuters, the BBC, The New Yorker, and several other outlets. He has frequently discussed his Google reporting on Bloomberg TV, CNBC, MSNBC, and NPR stations. He lives in California and watches a considerable amount of YouTube.

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