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Sultan Chand & Sons, Jan 1, 1995 - 380 pages
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The book is designed for 2nd year B Com, Annual Scheme and correspondence course of Bangalore University and other similar degree courses. The chapters covered are Concepts of Marketing, Marketing management,Marketing environment, Marketing planning, Consumer behavior, Product planning, Pricing strategies, Promotion strategies, Distribution strategies, Planning & control of Marketing functions, and lastly Marketing & Society.

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