Managerial EconomicsAtlantic Publishers & Dist, 1998 - 490 pages Planned As A Textbook On The Subject, This Book Covers The Syllabi Presented At Various Universities And Institutes In The Papers Entitled Managerial Economics Or Business Economics. In Presenting The Subject Matter, The Authors Have Everywhere Drawn From Indian Examples, Used Simple Language, Narrated Through Analytic Style, Using Central, Side And Running Headings, Utilised Latest Books On The Subject And Given, At The End Of Each Chapter, Questions For Exercise Actually Asked At University Examinations. Thus, No Stones Have Been Left Unturned To Make It An Ideal Book Needed On The Desk Of Every Serious Student Of The Subject. |
Contents
Preface | 1 |
Relationship with Other Sciences | 8 |
The Managerial Economist | 13 |
Fundamental Principles Concepts or Tools | 17 |
Organisational Goals of Business Firm | 21 |
Concepts of Certainty Risk and Uncertainty | 31 |
Demand Essentials and Determinants | 36 |
Demand Distinctions | 39 |
Supply Law and Elasticity | 100 |
Demand Forecasting | 113 |
Sales Forecasting | 127 |
Production and Cost Analysis | 153 |
CostOutput Relationship | 180 |
Pricing Decisions | 193 |
Pricing and Output Decisions Under Competition | 198 |
Monopolistic Competition | 208 |
Demand Analysis | 52 |
Law of Demand | 57 |
Elasticity of Demand | 64 |
Oligopoly Duopoly Monopsony and Price Leadership | 223 |
Common terms and phrases
advertisement amount assets average cost average total cost basis break-even point business firm buyers calculated capacity capital structure capitalisation cash inflows commodity increases competitors consumers cost curve cost of capital cost of production cross elasticity debentures decisions decrease demand curve depreciation diagram different prices discount dividend earn maximum profit effect elasticity of demand equity shares estimates example expenses factors of production financial leverage fixed cost funds Hence important income industry inelastic investment labour less loans long-term machine Managerial Economics manufacturer marginal cost marginal revenue maximisation method monopolist Monopolistic Competition Oligopoly operating leverage opportunity cost output over-capitalisation P/V Ratio pay-back Perfect Competition period preference shares present value price discrimination price elasticity price of commodity price policy Problem proportionate change purchase quantity of production quantity of supply rate of return risk Sales Forecasting Sales Volume selling price shareholders short-term theory under-capitalisation