MANAGERIAL ECONOMICS AND FINANCIAL ACCOUNTING

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PHI Learning Pvt. Ltd., Dec 24, 2007 - Business & Economics - 592 pages
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This text presents an accessible introduction to techniques and applications of economic analysis and financial accounting as a method for approaching real-life business problems for managerial decision making in a logical manner. It focusses on the essential skills needed to formulate business policies that help gain a competitive edge in today’s work environment. The book discusses the basic concepts, terminology, and methods that eventually allow students to interpret, analyse, and evaluate actual corporate financial statements. It covers the major areas of managerial economics and financial accounting such as the theory of the firm, the demand theory and forecasting, the production and cost theory and estimation, the market structure and pricing, investment analysis, accountancy, and different forms of business organisations. The book includes numerous examples, problems, self-assessment tests, as well as review questions at the end of each chapter to aid in working out solutions to business problems. The book will be particularly suitable for courses in Managerial Economics and Financial Accounting as part of an engineering degree education at undergraduate level where the students have no previous back-ground in economic and financial analysis. It will also be immensely useful for M.B.A., M.Com. and C.A. students, business exe-cutives, and administrators who need to learn the application of economic theory to realistic business situations.
 

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Introductory chapter

Contents

DEMAND ANALYSIS 38155
38
Determinants of Demand
54
Types of Demand
61
Change in Demand
71
Market Structures
112
PRODUCTION AND COST ANALYSIS 156213
156
CAPITAL MANAGEMENT AND INVESTMENT DECISIONS 214284
214
ACCOUNTANCY 285450
285
Subsidiary Books
326
Purchases Returns Book
333
Journal Proper
341
TYPES OF BUSINESS ORGANISATION 451505
451
Glossary 507521
507
Bibliography 523525
523
Present Value Tables A I to A 4 555570
555
Copyright

Ledger
316

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About the author (2007)

REDDY, M. KASI M. KASI REDDY, Ph.D., is Associate Professor, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad. Dr. Reddy has 20 years of teaching experience in commerce and finance. SARASWATHI, S. S. SARASWATHI, Ph.D., is Senior Assistant Professor, School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad. Dr. Saraswathi has 8 years of teaching experience in commerce and management.

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