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Scope of managerial economics
Supply and demand
Theory of optimizing behavior
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additional unit advertising allocation analysis APPLICATION average variable cost budget line capital cartel Chapter commodity competitive firm consumer cost function decision decrease demand curve demand function determine discussion economic elasticity equal equation equilibrium estimated example expected expenditure Figure firm produces fixed cost hire income increase indifference curve industry input prices input usage interest rate internal rate investment isoquant less level of output level of usage long-run average cost manager marginal cost marginal product marginal revenue function marginal revenue product maximize profit minimum monopolistic competition monopoly firm obtain oligopolist oligopoly optimal level percent perfectly competitive period plant present value problem production function profit-maximizing purchase quantity demanded rate of interest rate of return regression returns to scale sell short-run Sri Sri Sri SS SS SS substitution supply function Suppose tion total revenue variable input wage rate Wall Street Journal zero