Managing Enterprise Content: A Unified Content StrategyToday's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content. Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization. |
Contents
The basis of a unified content strategy | 1 |
Content The lifeblood of an organization | 3 |
Where does it all come from? | 4 |
Understanding the Content Silo Trap | 5 |
A unified content strategy | 12 |
Components of a unified content strategy | 16 |
Where does a unified content strategy fit? | 17 |
Scope of a unified content strategy | 19 |
The role of XML | 281 |
A brief history of XML | 282 |
What is XML? | 284 |
A look at XML | 285 |
Importance of XML to a unified content strategy | 289 |
Summary | 296 |
Authoring tools | 297 |
An overview of authoring tools | 298 |
Summary | 20 |
Fundamental concepts of reuse | 23 |
What is content reuse? | 24 |
The historical foundation for reuse | 26 |
Reuse methods | 29 |
When doesnt reuse make sense? | 41 |
Summary | 42 |
Assessing return on investment for a unified content strategy | 43 |
Addressing the goals | 44 |
Calculating investment costs | 54 |
Calculating return on investment | 60 |
Summary | 62 |
Performing a substantive audit Determining business requirements | 63 |
Where does it really hurt? | 65 |
Identifying the dangers opportunities and strengths | 67 |
Identifying the goals | 72 |
Identifying the challenges | 73 |
Where a unified content strategy wont help | 75 |
Summary | 78 |
Analyzing the content life cycle | 79 |
Your task | 80 |
Identifying your content life cycle | 81 |
Identifying the players and issues | 86 |
Summary | 101 |
Performing a content audit | 103 |
What is a content audit? | 104 |
Whats involved in doing a content audit? | 105 |
Content audit examples | 108 |
Building a reuse map | 121 |
What comes after the audit? | 123 |
Summary | 125 |
Envisioning your unified content life cycle | 127 |
Addressing issues | 128 |
Sample unified content life cycles | 134 |
Summary | 155 |
Design | 157 |
Information modeling | 159 |
Understanding information architecture | 160 |
Modeling based on analysis | 161 |
Understanding granularity | 165 |
Information product and element models | 166 |
Components of models | 170 |
How are models used? | 175 |
Summary | 181 |
Designing metadata | 183 |
What is metadata? | 184 |
Types of metadata | 186 |
Creating a controlled vocabulary | 199 |
Ensuring metadata gets used | 200 |
Summary | 201 |
Designing dynamic content | 203 |
Why dynamic content? | 204 |
When does dynamic content make sense? | 205 |
Examples of dynamic content | 206 |
Supporting dynamic content | 208 |
Systematic reuse | 222 |
Summary | 224 |
Designing workflow | 227 |
What is workflow? | 228 |
Benefits of workflow | 229 |
Depicting workflow | 231 |
Roles responsibilities and processes | 233 |
Designing effective workflow | 240 |
Summary | 243 |
Implementing your design | 245 |
Factors affecting implementation | 246 |
Physical granularity | 248 |
Options for implementation | 249 |
Semantic versus generic element or style names | 254 |
Metadata | 259 |
Style sheets | 260 |
Summary | 263 |
Tools and technologies | 265 |
Evaluating tools | 267 |
Identifying your needs | 268 |
Creating a list of potential vendors | 274 |
Narrowing down the list | 275 |
One size fits all? | 279 |
Summary | 280 |
Capabilities and requirements for unified content | 300 |
Criteria for selection | 309 |
Summary | 310 |
Content management systems | 311 |
The content management process | 312 |
The types of content management systems | 323 |
Summary | 333 |
Workflow systems | 335 |
Creation | 337 |
Processing | 338 |
Administration | 341 |
Security and electronic signature | 342 |
Other considerations | 347 |
Summary | 348 |
Delivery systems | 351 |
Capabilities | 352 |
Aggregation | 353 |
Conversion | 356 |
Assembly | 357 |
Automation | 360 |
Summary | 361 |
Moving to a unified content strategy | 363 |
Collaborative authoring Breaking down the silos | 365 |
What is collaboration? | 366 |
What does collaborative authoring require? | 368 |
Summary | 376 |
Separating content from format | 379 |
Why separate content from format? | 380 |
Writing structured content | 382 |
Applying the model | 388 |
Same content different uses? | 392 |
Summary | 399 |
Managing change | 401 |
Change management | 402 |
Overcoming resistance | 405 |
Why some projects fail | 408 |
Changing roles | 412 |
Summary | 418 |
Transition plan | 419 |
Scoping your unified content strategy | 420 |
Structure without structured authoring tools | 423 |
Working with a limited budget | 424 |
A phased approach | 426 |
Summary | 428 |
Resources | 429 |
Glossary | 431 |
Bibliography | 445 |
Checklist for implementing a unified content strategy | 449 |
Phase 1Analysis | 450 |
Phase 2Design | 453 |
Phase 3Selecting tools and technologies | 457 |
Phase 4Development | 460 |
Phase 5Testing and system modifications | 466 |
Phase 6Pilot | 470 |
Phase 7Implementation | 474 |
Phase 8Postimplementation | 477 |
Writing for multiple media | 479 |
Writing online documentation | 480 |
Writing for the Web | 482 |
Writing for paper | 483 |
Summarizing the guidelines | 484 |
Conclusion | 486 |
Vendors | 487 |
Authoring systems | 488 |
Content management systems | 493 |
Workflow systems | 499 |
Delivery systems | 503 |
Tools checklist | 507 |
Authoring tool functionality | 508 |
Content management | 515 |
Workflow | 523 |
Delivery | 529 |
Content Relationships | 533 |
Basic relationships | 534 |
Complex relationships | 535 |
Managing the complexity | 537 |
Conclusion | 538 |
Index | 539 |
Other editions - View all
Managing Enterprise Content: A Unified Content Strategy Ann Rockley,Charles Cooper Limited preview - 2012 |
Managing Enterprise Content: A Unified Content Strategy Ann Rockley,Charles Cooper No preview available - 2012 |
Common terms and phrases
analysis apply appropriate areas authoring tools automatically brochure change management Chapter collaborative authoring components consistent content audit content creation content life cycle content management system content reuse content users costs create content CreateSoft criteria database defined DocBook document dynamic content editors effective elements enterprise content enterprise content management Envigor example format functionality goals granularity guidelines identify implementing a unified information architects information models information product integrated interface issues ment metadata opportunistic reuse organization output phase players procedure product description publishing requirements retrieve return on investment reusable content reuse content Rockhead role SCORM Semantic SGML specific standard structured editors structured writing style sheets systematic reuse Table tags tasks templates tent tion track translation unified content strategy update usability test user profile workflow system