Managing the Design Factory

Front Cover
Simon and Schuster, 1997 - Business & Economics - 269 pages
The man who launched a revolution in product development with his bestselling Developing Products in Half the Time is back with a new book that's also certain to be a classic. In Managing the Design Factory Donald G. Reinertsen presents concepts and practical tools that will be invaluable for anyone trying to get products out of the pipeline and into the market.

The first book to put the principles of World Class Manufacturing to work in the development process, Managing the Design Factory combines the powerful analytical tools of queuing, information, and system theories with the proven ideas of organization design and risk management. The result: a methodical approach to consistently hit the "sweet spot" of quality, cost, and time in developing any product. Reinertsen illustrates these concepts with concrete examples drawn from his work with many leading companies across different industries.

Fresh and thought-provoking, the book challenges many of the conventional approaches to product development. "There are no best practices," Reinertsen writes, "the idea of best practices is a seductive but dangerous trap." Unlike other books that promote rules and rituals based on benchmarking "best practices," this book focuses on practical tools that account for varied situations. He breaks new ground with a disciplined, quantitative approach for making decisions on critical issues: When should we use a sequential or concurrent process? Centralized or decentralized control? Functional or team organizations?

Full of practical techniques, concrete examples, and solid general principles, this is a real toolkit for product developers. Moreover, it is written with the clarity, precision, and humor that are Reinertsen's trademarks. He promises to challenge the thinking of anyone involved in product development.
 

Contents

INTRODUCTION
1
ΙΝΤΟ ΤHE DESIGN FACTORY
9
MAKING PROFITS NOT PRODUCTS
23
ENTERING THE LAND OF QUEUES
42
ITS ALL ABOUT INFORMATION
68
JUST ADD FEEDBACK
84
Difficulty in Troubleshooting Instability and Chaos Accuracy and Feedback
92
CHOOSE THE RIGHT ORGANIZATION
99
THE INVISIBLE DESIGN
144
GET THE PRODUCT SPECIFICATION RIGHT
162
USE THE RIGHT TOOLS
185
MEASURE THE RIGHT THINGS
197
MANAGE UNCERTAINTY AND RISK
218
NOW WHAT DO I
245
Selected Bibliography
255
About the Author
269

DESIGN THE DESIGN PROCESS
118

Common terms and phrases

Popular passages

Page 255 - S. (1995): The Economics of Experimentation in the Design of New Products and Processes, unpublished Ph.D.

About the author (1997)

Donald G. Reinertsen is head of Reinertsen & Associates, a firm that specializes in new product development. He also teaches at the California Institute of Technology and has attracted a worldwide following among managers, designers, and engineers. He holds an engineering degree from Cornell and an MBA from Harvard. He and his family live in Redondo Beach, California.